Last Updated: July 27, 2025
At Thefirmo (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store, and safeguard information when you visit www.thefirmo.com, subscribe to our newsletters, contact us, submit content, or use any related digital services, collectively referred to as the “Services.”
Please read this Privacy Policy carefully to understand how we handle your information.
1. Information We Collect
Thefirmo may collect information in the following ways.
A. Information You Voluntarily Provide
You may provide personal information when you subscribe, contact us, submit a pitch, apply for opportunities, send feedback, or use forms on our website.
This information may include:
Name
Email address
Organization or affiliation, if provided
Message content or inquiry details
Writing samples, portfolio links, or submissions, if provided
Any other information you choose to share with us
B. Information Collected Automatically
When you visit Thefirmo, certain information may be collected automatically through cookies, analytics tools, server logs, or similar technologies.
This may include:
IP address
Approximate location, such as city or country
Browser type and version
Device type
Operating system
Referring URLs
Pages viewed
Time spent on pages
Clicks and site interaction data
General usage logs
This information helps us understand how readers use our website and improve performance, security, and user experience.
C. Cookies and Tracking Technologies
Thefirmo may use cookies, pixels, tags, local storage, and similar technologies to support website functionality, analytics, security, advertising, and user preferences.
These technologies may help us:
Improve website performance and navigation
Measure traffic and audience behavior
Understand which content readers find useful
Remember preferences
Support security and fraud prevention
Deliver or measure advertising, where applicable
You can learn more in our Cookie Policy.
2. How We Use Your Information
Thefirmo may use collected information to:
Operate, maintain, and improve our website
Deliver newsletters, alerts, or communications you request
Respond to inquiries, submissions, corrections, or support requests
Review editorial pitches, applications, or contributor submissions
Analyze website traffic and reader behavior
Improve content, design, performance, and user experience
Protect against spam, fraud, abuse, security threats, or technical issues
Comply with legal obligations
Display, measure, or improve advertising, where applicable
We use personal information only for legitimate business, editorial, operational, legal, and user-service purposes.
3. Legal Bases for Processing
If you are located in the European Economic Area, United Kingdom, or another region with similar privacy laws, we may process your personal information based on one or more legal grounds, including:
Consent — for example, when you subscribe to a newsletter or accept non-essential cookies.
Legitimate interests — for example, improving our website, understanding audience behavior, preventing fraud, and protecting security.
Contractual necessity — for example, when reviewing submissions, contributor relationships, or service-related requests.
Legal obligation — when processing is necessary to comply with laws, regulations, legal claims, or lawful requests.
You may withdraw consent where processing is based on consent.
4. How We Share Information
Thefirmo may share limited information with trusted third parties that help us operate our website and services.
These may include:
Website hosting providers
Analytics providers, such as Google Analytics
Email delivery or newsletter services
Security and spam-prevention services
Advertising partners, such as Google AdSense, where applicable
Payment or subscription providers, if introduced in the future
Professional advisers, legal services, or compliance support, if needed
Law enforcement, regulators, or legal authorities when required by law
We do not sell your personal information in the traditional sense. However, some privacy laws may define certain advertising or analytics activities as “selling,” “sharing,” or targeted advertising. Where required, Thefirmo will provide choices or opt-out options for such processing.
5. Advertising and Analytics
Thefirmo may use third-party analytics and advertising services to understand website usage and support our publication.
These services may collect information through cookies and similar technologies, including your device, browser, visits, interactions, and general browsing activity.
Advertising partners may use this information to deliver relevant ads, measure performance, or limit ad frequency.
You can manage certain preferences through browser settings, cookie tools, or third-party opt-out mechanisms where available.
6. Data Retention
Thefirmo retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of information and purpose, such as:
Newsletter records are kept while you remain subscribed.
Contact inquiries may be retained to respond and maintain records.
Contributor submissions may be retained for editorial review and future reference.
Security and analytics logs may be retained for operational and security purposes.
You may request deletion of certain personal information by contacting us.
7. International Data Transfers
Thefirmo is a digital-first publication based in Casablanca, Morocco, with readers and service providers that may be located in different countries.
Your information may be processed, stored, or transferred outside your country of residence, including to countries that may have different data protection laws.
Where required, we aim to use appropriate safeguards for international transfers of personal information.
8. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information.
These may include the right to:
Access personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Object to certain processing activities
Withdraw consent where processing is based on consent
Request restriction of processing
Request data portability where applicable
Opt out of certain advertising, sale, or sharing activities where applicable
File a complaint with a local data protection authority
To exercise privacy rights, contact:
We may need to verify your identity before processing certain requests.
9. Email Communications
If you subscribe to emails or newsletters from Thefirmo, you may unsubscribe at any time by using the unsubscribe link in the email or contacting us directly.
Even if you unsubscribe from marketing or newsletter communications, we may still send necessary administrative or legal messages where appropriate.
10. Children’s Privacy
Thefirmo is not directed to children under the age of 16.
We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete it.
If you believe a child has provided personal information to us, please contact:
11. Security Measures
Thefirmo uses reasonable technical, administrative, and organizational measures to help protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.
However, no internet transmission, website, server, or storage system is completely secure. We cannot guarantee absolute security.
12. Third-Party Links
Thefirmo may link to third-party websites, platforms, tools, advertisements, social media pages, or embedded services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.
We encourage users to review the privacy policies of any third-party services they visit.
13. Changes to This Privacy Policy
Thefirmo may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.
The “Last Updated” date at the top of this page will show when the policy was most recently revised.
Your continued use of Thefirmo after updates means you acknowledge the revised policy.
14. Contact Us
For questions, privacy requests, or concerns about this Privacy Policy, contact:
Privacy Contact – Thefirmo
Email: privacy@thefirmo.com
Address
Thefirmo
Digital-first independent publication
Casablanca, Morocco
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