Last Updated: July 27, 2025
Welcome to Thefirmo.
These Terms of Service (“Terms”) govern your access to and use of www.thefirmo.com, including our website, articles, newsletters, digital content, forms, emails, applications, social media pages, and related services collectively referred to as the “Services.”
By accessing or using any part of the Services, you agree to be bound by these Terms. If you do not agree, please do not use our Services.
1. Who We Are
Thefirmo is a digital-first independent publication founded in 2025 and based in Casablanca, Morocco.
We publish journalism, analysis, commentary, explainers, reports, and other content covering business, markets, the economy, investing, technology, energy, geopolitics, policy, science, culture, and global change.
Our mission is to help readers go beyond the headlines with clear, useful, and independent journalism.
2. Eligibility
You must be at least 16 years old to use our Services.
By using Thefirmo, you confirm that you are legally able to use the Services and agree to these Terms.
If you use the Services on behalf of an organization, you confirm that you have authority to bind that organization to these Terms.
3. Content Usage Rights
A. Intellectual Property
All original articles, text, graphics, logos, layouts, design elements, images, analysis, and other materials published on Thefirmo are protected by copyright, trademark, and other intellectual property laws.
These materials are owned by Thefirmo or used with permission from content providers, contributors, licensors, or third-party sources.
You may not copy, reproduce, republish, modify, distribute, sell, license, or exploit Thefirmo content without prior written permission, except where permitted by law, such as limited quotation, commentary, criticism, research, news reporting, or fair use.
B. Republishing Policy
You may quote short excerpts from Thefirmo content with proper attribution and a link to the original article.
As a general guideline, quotations of up to 100 words may be acceptable when used for commentary, criticism, research, or news discussion, provided that the use does not replace the original article or harm Thefirmo’s rights.
Longer republication, full article copying, commercial use, automated redistribution, or use of Thefirmo content in databases, newsletters, apps, AI training datasets, or content feeds requires prior written permission.
For permission requests, contact:
4. User Conduct
You agree not to use Thefirmo in a way that violates the law, harms others, or interferes with our Services.
You agree not to:
Use our Services for unlawful, fraudulent, harmful, or abusive purposes.
Attempt to gain unauthorized access to our servers, systems, accounts, or data.
Scrape, mine, crawl, copy, or extract data using automated tools without permission.
Post, submit, or transmit defamatory, abusive, obscene, misleading, infringing, or illegal content.
Upload malware, spam, malicious code, or harmful materials.
Impersonate another person, company, publication, or organization.
Interfere with website security, performance, or availability.
We reserve the right to restrict, suspend, or terminate access to users who violate these Terms or abuse our platform.
5. Editorial Content and Disclaimers
Thefirmo provides editorial content for informational, educational, and journalistic purposes only.
Nothing published on Thefirmo should be understood as personalized financial, investment, legal, tax, medical, business, or professional advice.
Thefirmo does not guarantee that all content will always be complete, current, accurate, error-free, or suitable for your specific circumstances.
You are responsible for how you use or interpret information published on Thefirmo.
6. Third-Party Links and Advertising
Our Services may contain links to third-party websites, tools, platforms, advertisements, embedded content, social media services, newsletters, videos, or data providers.
Thefirmo is not responsible for the content, accuracy, privacy practices, security, availability, or policies of third-party services.
You interact with third-party services at your own risk.
Thefirmo may display advertising, sponsored content, affiliate links, native ads, or partner content. Sponsored or paid content should be clearly labeled where applicable.
7. User Submissions
You may submit content to Thefirmo, including comments, article pitches, op-eds, feedback, corrections, research notes, applications, or other materials.
By submitting content, you confirm that:
You own the content or have the right to submit it.
The content does not violate copyright, privacy rights, confidentiality obligations, or applicable laws.
The content is not defamatory, misleading, abusive, discriminatory, harmful, or illegal.
You grant Thefirmo permission to review, edit, publish, distribute, promote, archive, or decline the submission at our discretion.
Submission does not guarantee publication.
8. Accounts, Newsletters, and Communications
If Thefirmo offers accounts, newsletters, subscriptions, alerts, or email communications, you agree to provide accurate information when signing up.
You may unsubscribe from newsletters or promotional emails by using the unsubscribe link or contacting us.
We may still send administrative, legal, security, or service-related messages where appropriate.
9. Copyright Complaints
Thefirmo respects intellectual property rights.
If you believe content on Thefirmo infringes your copyright, contact:
Copyright complaints may be handled according to our DMCA Notice and Copyright Policy.
10. Privacy
Your use of Thefirmo is also governed by our Privacy Policy and Cookie Policy.
These policies explain how we may collect, use, store, and protect information when you use our Services.
For privacy-related questions, contact:
11. Disclaimers of Warranties
Thefirmo provides the Services on an “as is” and “as available” basis.
We do not guarantee that:
The Services will always be available, uninterrupted, secure, or error-free.
The website will be free from viruses, malware, or technical issues.
Content will always be complete, accurate, current, or suitable for your needs.
Third-party links or services will be accurate, safe, or reliable.
To the fullest extent permitted by applicable law, Thefirmo disclaims all warranties, express or implied.
12. Limitation of Liability
To the fullest extent permitted by applicable law, Thefirmo, its owners, contributors, partners, affiliates, and service providers shall not be liable for any direct, indirect, incidental, consequential, special, punitive, or other damages arising from your use of, or reliance on, our Services.
This includes damages related to financial decisions, investment outcomes, business losses, data loss, technical issues, service interruptions, third-party content, errors, omissions, or unauthorized access.
You use Thefirmo at your own risk.
13. Indemnification
You agree to defend, indemnify, and hold harmless Thefirmo, its owners, contributors, partners, affiliates, and service providers from any claims, liabilities, damages, losses, and expenses arising from:
Your use of the Services
Your violation of these Terms
Your submitted content
Your violation of any law or third-party rights
14. Changes to These Terms
Thefirmo may update these Terms from time to time to reflect changes in our Services, policies, legal obligations, or business operations.
When we update these Terms, we will revise the “Last Updated” date at the top of this page.
Your continued use of Thefirmo after updates means you accept the revised Terms.
15. Governing Law
These Terms are governed by the applicable laws of the jurisdiction in which Thefirmo operates, unless otherwise required by law.
If a dispute arises, we encourage users to contact us first so we can attempt to resolve the issue in good faith.
16. Contact Us
For questions about these Terms, contact:
For general inquiries, contact:
Address
Thefirmo
Digital-first independent publication
Casablanca, Morocco
Thefirmo | Go Beyond the Headlines
